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Case study

A B2B SaaS team recovered 31% of inbound leads that were slipping through.

Industry: B2B SaaS · Geography: US · Scale: ~80 employees

Before → build → after

Before

Before

B2B SaaS

After

+31%

qualified leads reached the right rep

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The challenge

Inbound leads landed in a shared inbox and a spreadsheet. Routing depended on who saw it first; follow-ups slipped when reps were heads-down; and the data in the CRM was always a week stale.

What standing still was costing

What staying manual actually costs.

  • 01Time spent on the same manual work every weekBeforeB2B SaaS
  • 02Decisions bottlenecked on one person being available60%+When they were heads-down, on PTO, or sick, the work stalled.
  • 03Forecast confidence before the system shippedLowBecause the data was always a week behind reality.
What we built

An end-to-end lead-routing system: capture → enrich → score → route → remind. Reps see only the leads assigned to them, the CRM stays current on its own, and no lead sits untouched for more than 4 hours.

What we built, step by stepPrescribe

The system, end to end — press play to see it run.

The system · live run
  1. 01
    Capture & enrich

    Every inbound form, chat, and referral lands in one stream, deduped and enriched with company + role data.

    pending
  2. 02
    Score & route

    A scoring model grades fit; routing rules assign to the right rep by territory, segment, or product line.

    pending
  3. 03
    Follow-up reminders

    If a lead isn't touched in 4 hours, the rep and their manager both get nudged. Nothing falls through.

    pending
  4. 04
    CRM in sync

    Every touch, stage change, and note is written back to the CRM — no manual data entry.

    pending
token
complete
The results

+31%

qualified leads reached the right rep

< 4 hrs

from capture to first touch

0

manual data entry by reps

We stopped losing deals because someone was on PTO. The pipeline is now something we can run a forecast against.
VP of Revenue
Next step

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Book a 15-minute scoping call. We'll tell you what's possible for your business.

Response time

≤ 4 business hours

Coverage

USA · UK · EU

Team

10 engineers · 1 PM