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Case study

A Series B SaaS team gave 80 hours a week back to selling.

Industry: B2B SaaS · Geography: UK · Scale: ~50 employees

Before → build → after

Before

20+ hrs

a week on manual CRM updates

After

80+ hrs

manual CRM work eliminated per week

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The challenge

The sales team was losing 20+ hours a week to manual CRM updates. Records went stale, follow-ups slipped, and forecasting was guesswork because the data was never current.

What standing still was costing

What staying manual actually costs.

  • 01Time spent on the same manual work every week20+ hrsa week on manual CRM updates
  • 02Decisions bottlenecked on one person being available60%+When they were heads-down, on PTO, or sick, the work stalled.
  • 03Forecast confidence before the system shippedLowBecause the data was always a week behind reality.
What we built

A chat-driven layer that lets reps update any deal in seconds from a simple interface — no forms, no spreadsheets. Manual data entry was eliminated entirely, and the record stays current on its own.

The results

80+ hrs

manual CRM work eliminated per week

1 role

reallocated away from data entry

+18%

pipeline conversion the next quarter

Our reps stopped being data-entry clerks. The pipeline is finally something we can trust.
VP of Sales
Next step

Want a similar outcome?

Book a 15-minute scoping call. We'll tell you what's possible for your business.

Response time

≤ 4 business hours

Coverage

USA · UK · EU

Team

10 engineers · 1 PM